Flux is a movement based on democratic ideology. They use blockchain, but they are a political movement first and foremost.
A more appropriate comparison you might want to draw is not between Flux and Horizon State, but Flux and MiVote (who use our technology). The bottom line is that our technology can empower movements, institutions, governments etc. to govern more effectively - cheaper, faster, more secure - but we do not tell them how to govern. This wide umbrella of institutional and government applications improved our commercial viability, as our potential customer based is very large.